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 Research confirms 82% of internet users use search engines (such as Google, Yahoo and MSN) to find products, services and information. This means a search engine like Google, which owns over 65% share among fellow engines, drives more traffic to websites than any other source.
It is also important to note that 62% of search engine users click on a result within the first three pages of results. Therefore it is plain to see that the key to succeeding online is appearing on the likes of Google, in the highest positions possible for relevant search results.
There are two methods of optimising your ranking among the major search engines:
Search Engine Optimisation (SEO)
Pay Per Click Advertising (PPC)
Search Engine Optimization (SEO) is an ongoing campaign designed to deliver organic search results on Google, and other search engines. This is achieved by making a variety of on-page changes to ensure your website’s optimisability, and then embarking on a campaign of popularising your link off-page. See organic results by clicking here.
Pay-Per-Click Advertising (PPC) is an organised paid advertising campaign, designed to deliver websites immediate top positioning among sponsored links by paying the most per click for desired search results. See sponsored links by clicking here.
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