Posted by: Haig Kayserian

There is an intriguing similarity in the world of Facebook Advertising today, and Google Advertising since its inception.

While paying for greater engagement definitely works (like it did and does with Google Adwords), proper construction of posts can achieve organic increases in greater engagement, which also helps your paid campaigns (like it does with Google search engine optimisation and the construction of your website.

Here are 5 tips to help you organically achieve greater engagement with your Facebook Page posts:

  1. Hashtags: Follow the trending topics and hashtags on Facebook, and incorporate them in your Facebook posts. For example, if #housingaffordability is a trending topic due to the news of the day, and you are in real estate or mortgage broking, use #housingaffordability as part of your post to generate organic traffic.

  2. Use Multimedia: The engagement Facebook users have posts that contain Photos and Videos significantly trump posts that only contain text. Use memes, pictures, videos to your advantage!

  3. Engage: If one of your users comment on your post, Like that comment or reply to it. Users like to engage with pages that engage with them.

  4. Promote Posts: This is different to Promoting your page. Targeted promotion of posts can generate greater interaction with posts, and is easily achieved with minimal budget.

  5. Use Insights: Facebook’s Analytics tools is not too difficult to navigate, and will allow you to see which of the above techniques are working for you, and aren’t working for you.

Good luck and get posting!

Posted by: Haig Kayserian

Over the past 2 months, the Analytics of many of our clients’ and other websites have reported symptoms caused by Google’s latest Algorithm update - known as the “quality update”.

The update, which Google referred to in May, was engineered to reduce the rankings of low-quality websites. The fact that Google has not provided specific answers to questions about what constitutes “low quality” proves our research that this latest algorithm tweak is simply optimisation of Google’s own code in a changing Internet market.

Google still heavily promotes websites with quality content measured by quality user experience.

A statistic you should focus on within your Analytics is the “Bounce Rate”, which is the percentage of your visitors which exit your website immediately upon entry without engaging with the content, links, etc.

We found that websites with a higher bounce rate were most impacted by this “quality update”. Those with a lower bounce rate are clearly considered higher quality by Google, and therefore their rankings were rewarded.

KAYWEB is here to help reduce bounce rates. Contact Us for any information or assistance.

Posted by: Haig Kayserian

Those who know anything about search engine optimisation (SEO) will know that the "popularity" of a website is one of the key determining variables of a website's ranking in search results on Google and other search engines.

To become more popular, website owners try to get more popular websites to link to their websites.

Pre-Web 2.0, this was difficult. It was all about begging other website owners to give you links, getting difficult articles on news sites and blogs, and listing on barely popular directories as a Hail Mary.

Web 2.0 ushered in the Social Media boom, and it has allowed website owners to build their social media presence on Facebook, Twitter, Instagram Google+, Instagram, Pinterest, and others. By building their presence on such social networks, and having those social networks link to their websites, website owners have started to more easily build popularity of their websites.

The theory goes something like this: these social media sites are much more popular than most business websites. So if people click from these sites to a link on your website, the popularity of the website will increase, hence will its ranking on Google and other search engines.

Tests show that this works!

So, how can you get more clicks to your website from your Social Media posts. Here are 5 quick tips:

  1. Place your link higher up in your posts:

    If you are on Facebook, Twitter, LinkedIn, or Google +, and want to post a description and a link to a blog or a page on your website, put the link higher up in the description. People have short attention spans, and will probably not read all the way to the bottom of your description. Putting the link higher increases the chances of gaining a clickthrough, which is our SEO aim!
  2. Use pictures for Twitter and Facebook:

    Twitter and Facebook users in particular respond better to posts with media, especially to pictures. Facebook is the same. Try to optimise your social media posts with interesting images of relevance. In the case of Facebook, research shows that posts with pictures receive 104% more comments, 54% more likes, and 84% more click-throughs!

  3. Use #hashtags:

    Popular subjects are often followed by many within their private Facebook, Instagram and Twitter feeds. So if you are talking about a popular topic such a Web Design, include the hashtag #webdesign in your post to increase your chances of reaching a wider audience.

  4. Be succinct:

    Again, people have short attention spans. Be short with your posts and to the point. This means people will more likely read it all, and if interested, more likely to click your link to read more if absolutely interested! These are the users you are looking for, as they will spend more time on your linked page, and possibly click through to other pages on your website. Google loves this sort of engagement!

  5. Be diverse:

    While the key is to get people to link to your website, don't only post links to your websites. There should be more posts linking to other interesting stuff than there are to your website. This way, users stay engaged and are more likely to click through to your website when you do post a website link. The split should be 80/20 (away from your site/to your site) according to many people, but as long as there are more "away" than "to", you are on the right track.

Hope this helps... Get posting! Get linking! Get popular! Get optimised!