The most difficult conversation I always have with clients is explaining how many factors actually contribute to their website's ranking on Google.

Search Engine Optimization (SEO), I tell them, is a science. There is not one single thing that influences results. There are actually many variables that, when intertwined, can produce the desired search engine presence for their website.

Our SEO service does it all, but of course, if clients are savvy and have the time and resources to dedicate, they can educate themselves enough to be the SEO influencer for their own website. Most of the time, time and resources are at a premium, which is why we are happy to help at KAYWEB - as are our many competitors.

Education is still key though, as if a client is unaware of what SEO should entail, they cannot properly measure whether their provider is doing all that they should be to ensure optimal rankings.

I came across a PERIODIC TABLE OF SEO SUCCESS FACTORS recently, as published by searchengineland.com, and I felt it was necessary I share this with clients. It can really serve to see the vastness of scope for SEO, and also can serve to provide the key education mentioned above.

See the table below, or larger version by clicking here, and enjoy!