Haig Kayserian

Founder & Director

Haig Kayserian founded KAYWEB in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He oversaw the rise of his sole trader business to a national company with international clients before taking a back-seat from day-to-day operations in 2017 into a Board Director role.

Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

There are half a billion people who use Google Translate around the world. Now, the Google Translate mobile application can run on top of any other application, allowing you to translate on the go.Google announced a bunch of new features in its new Google Translate app release, and you can read it by CLICKING HERE.
Read more

The graphic below shows the most popular searched terms in Australia during 2015, according to Google.Rugby league star turned NFL convert, Jarryd Hayne has trumped Australia's latest Prime Minister, Malcolm Turnbull into top spot.
Read more

There is an intriguing similarity in the world of Facebook Advertising today, and Google Advertising since its inception.While paying for greater engagement definitely works (like it did and does with Google Adwords), proper construction of posts can achieve organic increases in greater engagement, which also helps your paid campaigns (like it does with Google search engine optimisation and the construction of your website.Here are 5 tips to help you organically achieve greater engagement with your Facebook Page posts:Hashtags: Follow the trending topics and hashtags on Facebook, and incorporate them in your Facebook posts. For example, if #housingaffordability is a trending topic due to the news of the day, and you are in real estate or mortgage broking, use #housingaffordability as part of your post to generate organic traffic.Use Multimedia: The engagement Facebook users have posts that contain Photos and Videos significantly trump posts that only contain text. Use memes, pictures,
Read more

Over the past 2 months, the Analytics of many of our clients’ and other websites have reported symptoms caused by Google’s latest Algorithm update - known as the “quality update”.The update, which Google referred to in May, was engineered to reduce the rankings of low-quality websites. The fact that Google has not provided specific answers to questions about what constitutes “low quality” proves our research that this latest algorithm tweak is simply optimisation of Google’s own code in a changing Internet market.Google still heavily promotes websites with quality content measured by quality user experience.A statistic you should focus on within your Analytics is the “Bounce Rate”, which is the percentage of your visitors which exit your website immediately upon entry without engaging with the content, links, etc.We found that websites with a higher bounce rate were most impacted by this “quality update”. Those with a lower bounce rate are clearly considered highe
Read more

Those who know anything about search engine optimisation (SEO) will know that the "popularity" of a website is one of the key determining variables of a website's ranking in search results on Google and other search engines.To become more popular, website owners try to get more popular websites to link to their websites.Pre-Web 2.0, this was difficult. It was all about begging other website owners to give you links, getting difficult articles on news sites and blogs, and listing on barely popular directories as a Hail Mary.Web 2.0 ushered in the Social Media boom, and it has allowed website owners to build their social media presence on Facebook, Twitter, Instagram Google+, Instagram, Pinterest, and others. By building their presence on such social networks, and having those social networks link to their websites, website owners have started to more easily build popularity of their websites.The theory goes something like this: these social media sites are much more popular than most bu
Read more