KAYWEB PPC - Campaign Strategy
The KAYWEB Marketing team develops a Google Adwords PPC (pay per click) campaign strategy for clients.
KAYWEB works out an affordable daily and monthly Adwords budget for each client and structures a campaign with achievable results based on that budget.
KAYWEB Managing Director Haig Kayserian says:“Google Adwords campaigns have to be affordable to all clients. If you can afford $50 per day or $500 per day, our team at KAYWEB will be able to structure a campaign that will see you achieve the biggest bang for your buck.”
KAYWEB also puts into place a strategy to build website visits from Google Adwords over a sustained period of time. This strategy encapsulates keyword bidding specifics and the building up of a website’s ‘quality score’.Quality score is a rating given to each page by Google, based on the impressions it received from people it refers to specific pages (e.g. if a client sells dog food but pays for top position for the keyword ‘dogs for sale’, it is likely that a visitor will exit their website as soon as he/she realises they do not sell dogs. That website’s quality score for the keyword ‘dogs for sale’ will decrease and it will no longer rate highest for ‘dogs for sale’ despite how much it pays per click).KAYWEB are experts in determining what will maximise a website’s Google Adwords quality score to ensure they are paying the least possible amount for the highest possible position on the Google Sponsored Links.
