I came across an old article on the web yesterday, and felt it did a great job of explaining SEO (search engine optimization) basics to small business.

Click through to the 'Simple SEO Tips For Small Businesses' article on Search Engine Land. It is a good place to begin to understand the importance of site structure, keyword placement, keyword density, social media link building, and other link building in search engine optimization.

Good luck. If you need professional help, KAYWEB is here!