Every now and then, as a web or graphic designer, you hit a low point or slump in your creativity. A stage where you start to question yourself and sometimes question your skills.

The slump can bring about frustration about a project, and now, with quite a number of years in the web design game, I thought I would share my experiences with slumps and techniques I use to overcome them.

One of the hardest parts of graphic design whilst creating a website is the logo design. It is often very hard to create an image that truly represents a company, but if we keep certain factors in mind graphic designers can normally create a suitable design.

1. Splash Page

I’ve seen this mistake many times, where people put up a big banner image and a link "Click here to enter" on their homepage. The worst case — the "enter" link is embedded in the Flash object, which makes it impossible for the search engine spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise you’re making a BIG mistake. Your homepage is most likely your website’s highest ranking page, thus is crawled most frequently by spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow. Your homepage should include (at minimum) target keywords and links to important pages.

Most online readers don’t read line by line; instead they scan from one point to another. For this reason, designers create typographic contrast and flow by emphasising certain text. Contrast is important because not all content within a page have the same value; some have greater significance than others.