According to Wikipedia, Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Google Adwords is the leading pay per click advertising offering available to Australian businesses. The KAYWEB Marketing team consists of Google-certified pay per click (PPC) advertisers, who manage client campaigns in the following stages:
The KAYWEB team manages the entire campaign, from creating the advertisements for clients, generating the keywords with which they want their ad to appear, bidding for the top positions, monitoring and reporting on the status of the client’s budget. As well as Google Adwords, the KAYWEB Marketing team does manage Yahoo Advertising and Facebook Advertising PPC campaigns for clients.