Blogs

There is an intriguing similarity in the world of Facebook Advertising today, and Google Advertising since its inception.

While paying for greater engagement definitely works (like it did and does with Google Adwords), proper construction of posts can achieve organic increases in greater engagement, which also helps your paid campaigns (like it does with Google search engine optimisation and the construction of your website.

Here are 5 tips to help you organically achieve greater engagement with your Facebook Page posts:

1. Hashtags: Follow the trending topics and hashtags on Facebook, and incorporate them in your Facebook posts. For example, if #housingaffordability is a trending topic due to the news of the day, and you are in real estate or mortgage broking, use #housingaffordability as part of your post to generate organic traffic.
   
   
2. Use Multimedia: The engagement Facebook users have posts that contain Photos and Videos significantly trump posts that only contain text. Use memes, pictures, videos to your advantage!
   
   
3. Engage: If one of your users comment on your post, Like that comment or reply to it. Users like to engage with pages that engage with them.
   
   
4. Promote Posts: This is different to Promoting your page. Targeted promotion of posts can generate greater interaction with posts, and is easily achieved with minimal budget.
   
   
5. Use Insights: Facebook’s Analytics tools is not too difficult to navigate, and will allow you to see which of the above techniques are working for you, and aren’t working for you.

Did you know that you can use Gmail, even when you are offline?

KAYWEB has long been a Google Apps for Business authorised reseller, meaning we power many of our clients with Gmail as their email solution.

This has many added benefits, including Google's powerful suite of Apps [Pages, Sheets, Slides, thousands of others], but Gmail is definitely the flagship App used by many of our clients who are signed up to Google Apps for Business.

It means seamless email synchronisation across devices, affordable mass cloud-based storage, almost-always uptime, security, and much, much more.

Many struggle to move away from their desktop applications, such as Outlook and Apple Mail, because they are so used to it. But really, it means they are being left behind. Poor guys.

We find that many of our clients are not aware that, by using the Chrome browser, they can launch an Offline version of Gmail so they can search and read previously received emails, even if they don't have an active internet connection.

This makes the only perceived advantage of desktop solutions (such as Outlook and Apple Mail) redundant.

Here is how you do it:

It is awesome. Let us know when you are ready to usher in the new, cool world and switch to Google Apps for Business :)

Search engine Google has revealed what we were all looking for most in 2014, after releasing its traditional "most searched" list.

For AUSTRALIA:

The FIFA World Cup, held in Brazil, was unsurprisingly at the top. Malaysia Airlines, which had two disasters including a still-missing plane, was second. Rounding out the top three was actor Robin Williams, who tragically passed away.




For GLOBAL SEARCHES, see list below: