Do you want to know why some online business are failing, especially new businesses? It's simple really; they are making small mistakes that is having a massive effect on the traffic to their website.1. IT'S NOT A RACE - If you have a business or a web idea that you want to promote online . . . DO NOT HURRY to develop it. The most effective and useful websites on the internet have taken weeks, months, even years to develop and perfect!If you rush, you will miss things! - Take the extra week, research your competitors, see how you can beat them with your website, come up with new ideas, do something differnt!By taking the extra time, you can ensure that you have covered all aspects of your business and how you are going to promote it on the web successfully.2. WHERE ON EARTH DO I GO? - There is NOTHING WORSE than visiting a website and you can't find the menu. It's hidden, it's flash animated, it doesn't work properly or it's even written in another language to be arty!If you create a w
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I get a lot of small business clients who come to me looking for a new website to help promote their business. We go through pricing and different options for the web design and development, but for some reason, when I get to search engine optimisation (SEO) - explaining it, not selling it - some people decide this is less important that their website. They think that having a website will be enough to help promote their business. But how can a website be found if there is nothing supporting it? The problem is that there are billions of sites on the net. Just typing "Web Design" into google gets me about 700,000,000 results! How is your website meant to compete? How are people going to find your brand new website or your brand new business? You need SEO. Firstly, you should have some DIY SEO options available to you.KAYWEB provides our clients with a SEO-friendly Content Management System (KAYWEB CMS), where tools are provided for clients to constantly be able to optimise their own we
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Over the Christmas break I have had the pleasure of reading and studying Google AdWords. For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads. Your right! It is very easy to set up. But are you setting it up correctly? Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad? I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads. A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google! I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my s
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