June 30, 2014SEO factors as a Periodic Table
The most difficult conversation I always have with clients is explaining how many factors actually contribute to their website's ranking on Google.
Search Engine Optimization (SEO), I tell them, is a science. There is not one single thing that influences results. There are actually many variables that, when intertwined, can produce the desired search engine presence for their website.
Our SEO service does it all, but of course, if clients are savvy and have the time and resources to dedicate, they can educate themselves enough to be the SEO influencer for their own website. Most of the time, time and resources are at a premium, which is why we are happy to help at KAYWEB - as are our many competitors.
Education is still key though, as if a client is unaware of what SEO should entail, they cannot properly measure whether their provider is doing all that they should be to ensure optimal rankings.
I came across a PERIODIC TABLE OF SEO SUCCESS FACTORS recently, as published by searchengineland.com, and I felt it was necessary I share this with clients. It can really serve to see the vastness of scope for SEO, and also can serve to provide the key education mentioned above.
See the table below, or larger version by clicking here, and enjoy!
KAYWEB, as a Google Apps Reseller, has made thousands of client inboxes "Go Google" in recent years. That is, make clients move from what we consider more antiquated email options like Exchange and Outlook, to Google Apps - a suite of collaborative applications led by Google's popular and reliable, cloud-based Gmail email application.
Security is always something we worry about for our clients. This latest announcement from Google, that it will now encrypt all emails going between Google and other servers, ensures Gmail remains one of the most secure options on the web.
Here is the Gmail announcement on their blog:
December 20, 2013What people Googled, Instagrammed, Tweeted and Facebooked in 2013
One of the things I love most about the end of a year is seeing what this most measurable medium, called the internet, can deliver us in terms of data. I love to learn what people Googled, what they Instagrammed, what they Tweeted, and what they Facebooked over a calendar year.
Google released the video below, which is a visual depiction of the most searched terms in 2013.
The top trending searches, globally, on Google, were: