With a growing number of Facebook, Twitter and other social network users, it is clear that internet usage is booming. As a result, many business owners are at a crossroads - questioning whether they need a website or, if they already have one, is it working to deliver whatever it is set out to deliver?
The two most common types of websites are.
1. Informational Website
Informational websites are mainly used is to give out information. This could have different purposes - a non-profit organization might deliver information about issues of concern, while a business could use this form of website to market their products and services.
2. Online Stores
Ecommerce websites, or online stores, serve the purpose to offer goods and services for sale and enable online transactions to affect such sales.
As business owners at a crossroads, you must decide which of the categories your website falls into. Is it to give information or to sell? Or is it a more custom need? Then choose your web designer and web developer to get your website designed and developed in an optimized way.
When your website is finally up, the best way to tell if it is working for you is by reviewing your website analytics. The analytics will show how many visitors are coming to your website, where your visitors are coming in from, what keywords people are finding your website under, what your bounce rate is and much more.
If your website has a high bounce rate that means that a majority of visitors are coming into your website and leaving quickly. This is not good! You want visitors to look around your website, and if they are not, your website is not working for you.
Though it sounds easy, reviewing analytics is not general knowledge. It is best to ask for guidance and help of a SEO specialist.
If your website is search engine optimized and still not working, maybe online marketing is the solution for you.
Or... if your website has many issues and is not working for you it may be necessary to start from scratch and get a whole new website.
This might be a little pricey at start but will pay off later.
The article I wrote the other day went seriously viral.
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I describe as DC Universe Online as massive because it is more interactive than standard MMORPGs. It includes a levelling system, raid instances, endgame progression and inventories. Players can choose a mentor for their character (such as Superman, Batman or Wonder Woman for heroes and Lex Luthor, The Joker, or Circe for villains).
DC Universe is unique in a way because you can play it on your Play Station 3 if you don't have powerful PC but Sony doesn't support MAC users. This game allows gamers to create their own character with their desired abilities and power, like the laser eyes of Superman. Also, this game offers users to play as the villain, which most MMORPGs don't offer.
1. IT'S NOT A RACE - If you have a business or a web idea that you want to promote online . . . DO NOT HURRY to develop it. The most effective and useful websites on the internet have taken weeks, months, even years to develop and perfect!
If you rush, you will miss things! - Take the extra week, research your competitors, see how you can beat them with your website, come up with new ideas, do something differnt!
By taking the extra time, you can ensure that you have covered all aspects of your business and how you are going to promote it on the web successfully.
2. WHERE ON EARTH DO I GO? - There is NOTHING WORSE than visiting a website and you can't find the menu. It's hidden, it's flash animated, it doesn't work properly or it's even written in another language to be arty!
If you create a website with poor navigation, you can bet that users will spend an average 2 seconds on your website - and they will be spending that time trying to locate the back button on their browser!
Make your navigation clear, crisp and precise so that users can easily navigate around and find the info they need. By doing this they will stay on your website longer which can lead to future enquires for you business.
Try it out! What you think might be a good idea for navigation could be horrible for someone else. Why? Because you know how the menu will work in your head and other people would have no clue.
3. IT IS A MESS! - So you have 6 different columns, 5 different images, moving pictures and a nice big pop up banner and it's all on the one page. . . where do you want me to look?
LOSE THE CLUTTER PEOPLE!!
Your website needs to have the MOST IMPORTANT information CLEARLY made available to maximise your potential business.
If I visit a website and there are 10 different calls to action, I leave straight away due to sheer confusion.
This is a massive flaw that people have with their websites. They think that the more information they have on the page the better - yes i'll give you credit that a lot of information can help, just not all on one page . . . spread it out.
And obviously people leaving your website is a bad thing. Not only will you have a high bounce rate, but you will more than likely find your website ranking will head down the google chain and struggle to boost itself up because no one is visiting it!
Put the most important and relative information on the page. Put yourself in your potential visitor's shoes. They know NOTHING about you or your services. If they were to visit your site, would they be able to pick up the services you offer nice and quick? This is imperative- Use images to illustrate a certain point and not just for decoration. Images form a large part of clutter so make sure they are only there if you need them!
4. It don't matter if it's Black or White . . . or red or yellow or green with a little purple . . .
Stop overdoing it on the colour . . . . The other day I visited a children's website and I swear it had every possible colour in the world on the one page. This is not good, not good at all.
When people think of colours, they think "I need to make it look pretty", but what you should be thinking is "how can I use colours to direct my users' attention".
By this, I mean that if you have a tagline, header, or something important you want to point out to the user, colour should be your first port of call as it's where people's attention is drawn to.
When it comes to colour also, you need to make sure your colours match and complement each other - and please MAKE SURE it matches your logo . . . I can't tell you how many times I have seen a website with a Logo that does not even match the website colours and it looks horrible.
If you are stuck on colours, Google colour charts or colour themes make sure the colours you are using match, otherwise you will lose a visitor's attention.
There are many other small things that people do wrong on websites, what you need to do is plan it properly, use common sense and most of all make sure that the website is user friendly!
If you need some advice on optimising your website to ensure it reaches is maximum possibilities with your target market, please give KAYWEB a call on 1300 794 636 and we will be able to provide you with some advice.
Now go get planning!
From thinking up an idea to buying a domain, then designing a website, developing a mobile application, launching, marketing, search engine optimization, social media optimization and exiting... it is truly a thrilling ride.
For me, it has become an addiction. Founding and setting up KAYWEB and investing in multiple internet and mobile businesses along the way has meant that I have been, and continue to be, on that ride with startups in Sydney, Melbourne and New York.
Recently on my personal blog, I wrote a few articles asking fellow riders of the startup wave to consider a few things. I link to them below.
1. Build to sell, or not? - click here to read
2. Location, location, location - click here to read
3. Identify your weaknesses and plug them - click here to read
4. Quirkiness is cheap - click here to read
The reason for this is because they have to ensure the websites they optimize are in line with the factors Google says are most important since the algorithm change.
- Because the “load time” of a web page is now included in the algorithm of Google, developers and SEOs are now making sure that the images and all page elements are optimized and the pages load fast.
2. Search Engine Optimization keyword usage
- Keywords should be in title tags and alt tags. Putting keywords in internal links pointing to the page is also important. Keywords in the domain and/or URL are great. The order keywords appear in are important, and many more of a stable SEO techniques surrounding keywords still apply.
3. Flash sites
- As we mentioned with speed, this is bad news for Flash sites because they take forever to load. Do not expect to rank high with full flash sites even if it was meteorically quick, as flash is full of images, which is not fully readable by Google robots.
4. Age and Quality of Links
- Google says that the age of links matter and stable links will get you up in rankings.
5. Content Quality Score
- As Google's Matt Cutts said: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”
So what is it that Google really wants?
Google is pushing website owners, developers and SEOs to create better content inside faster websites which are optimized with quality backlinks.
The good news is that websites which are informative, clean, compatible, fast and popular will benefit.
Basically, the SEO game doesn’t change here at KAYWEB.
ProblemWorkstation 1 needs to connect to Database Server located at another part of the globe.
Prerequisites• Workstation 1 and Workstation 2 are on the same network.
• Workstation 3 and Database Server are on the same network.
• Workstation 2 can connect to Workstation 3 via SSH.
• Port 4321 at mycompany.com is forwarded to port 22 of Workstation 3.
• Workstation 2 does not have a firewall which allows Workstation 1 to connect to it.
• Database Server allows connection from Workstation 3.
SolutionCreate an SSH tunnel using Workstation 2 and Workstation 3 where Workstation 1 connection can pass through going to Database Server.
Steps:1. Go to Workstation 2 and make sure it can connect to Workstation 3 by issuing the following commands:
[user1@Workstation2 ~] ssh email@example.com -p 4321
Last login: Mon Feb 21 21:55:54 2011 from Workstation2
[user1@Workstation3 ~] exit
If you can do the above, then we are set to do tunneling.
2. Still on Workstation 2 issue the following command:
[user1@Workstation2 ~] ssh -f firstname.lastname@example.org -p 4321 -L 192.168.70.2:1234:192.168.50.2:3306 -N
We will define each one of the parameters:
This tells ssh to go to background just before command execution.
This defines your username and address of the remote computer.
This is the port in the firewall where in it is being forwarded to port 22 of Workstation 3. If your firewall is on Workstation 3, then this parameter can be omitted.
This is where the magic happens. -L means you want a local (Workstation 2) port to be forwarded to a remote host (Database Server) and port (3306) on the remote side (Workstation 3). Just to be clear, local side pertains to the computer network at Africa while remote side pertains to the computer network at South America.
The bunch of numbers after -L can be separated by colon(:) and here are their meanings:
192.168.70.2 is the address of the local computer (Workstation 2).
1234 is the port on the local computer (Workstation 2).
192.168.50.2 is the address of the remote computer (Database Server) on the remote side.
3306 is the port to access in the remote computer.
This means that you cannot execute a command on the remote host since your are only tunneling data. This is basically for security.
Once you have issued the above command and entered your password, the ssh connection will go in the background. The tunnel is now created.
3. To use the tunnel, we go to Workstation 1 and execute mysql:
[user1@Workstation1 ~] mysql -h 192.168.70.2 -P 1234 -u dbuser -pdbpasswd dbname
That's all there is to it. Workstation 1 is now connected to Database Server.
I get a lot of small business clients who come to me looking for a new website to help promote their business.
We go through pricing and different options for the web design and development, but for some reason, when I get to search engine optimisation (SEO) - explaining it, not selling it - some people decide this is less important that their website.
They think that having a website will be enough to help promote their business. But how can a website be found if there is nothing supporting it?
The problem is that there are billions of sites on the net. Just typing "Web Design" into google gets me about 700,000,000 results!
How is your website meant to compete? How are people going to find your brand new website or your brand new business? You need SEO.
Firstly, you should have some DIY SEO options available to you.
KAYWEB provides our clients with a SEO-friendly Content Management System (KAYWEB CMS), where tools are provided for clients to constantly be able to optimise their own website to achieve better rankings in Google and other search engines.
Is your current provider offering this service? Do your research, ask your web provider if you are getting a SEO-friendly website included in your package, with some ability to do SEO yourself.
Did you also know that when it comes to SEO, External Link Popularity and Keyword Focused Anchor Text from External Links are two of the most important things to generate better results on Google? Sound confusing? We can explain ;)
Why spend hundreds or thousands of dollars towards a website that will ultimately struggle to be found on Google? Ask questions!
If DIY SEO is proving difficult and not delivering you results, KAYWEB offers many affordable SEO packages for clients, where we focus on External linking, Content massage and much more to generate results. It always works!
Try our SEO services today, you have nothing to lose! Instead you have the opportunity of generating more results to your website and if you are not seeing results, which we know won't happen, just cancel your service!
Let us help you in growing your business.
P.S. I'll give you a BIG SEO hint . . . HOST your website in the same country as your main audience. Google Australia will rank a website higher if it's hosted on an Australian server when searching on Google AU. Google America (and any other country) will also do the same. So make sure you are hosting in the right area - it is worth the extra few hundred dollars per year!!
More info about SEO coming soon!
Gaming shows strong growth year after year. And with this comes innovation as well.
What do you think about a 17 button mouse?
I am sure, if you are one of the many World of Warcraft (WOW) players like me, a gamers’ mouse is not the latest thing. But for amateur gamers, let me discuss this special mouse.
The Razor Naga is the ultimate Massively Multiplayer Online Gaming mouse that shifts the balance between keyboard and mouse by putting an unprecedented number of in-game commands in one place.
The mouse has been optimised with an extra 12 buttons which are customisable to keyboard settings on the computer. This multi-button mouse will place every command you need in the palm of your hand.
According to GamesCom, the mouse enables players to “run rings” around other players who rely on a conventional keyboard to move around, jump, dance, and thwart evil plots.This would certainly make the games easier to play, give maximum comfort for long gaming sessions and make you a more competitive evil doer plot thwarter.