Blogs

Google released its search algorithm update at the end of February, and this resulted in the usual scurry by Search Engine Optimization (SEO) gurus to outline how the changes will effect search engine rankings. The algorithm change also caused people to re-examine and alter some of their SEO strategies.

The reason for this is because they have to ensure the websites they optimize are in line with the factors Google says are most important since the algorithm change.

1.       Speed

-          Because the “load time” of a web page is now included in the algorithm of Google, developers and SEOs are now making sure that the images and all page elements are optimized and the pages load fast.

2.       Search Engine Optimization keyword usage

-           Keywords should be in title tags and alt tags. Putting keywords in internal links pointing to the page is also important. Keywords in the domain and/or URL are great. The order keywords appear in are important, and many more of a stable SEO techniques surrounding keywords still apply.

3.       Flash sites

-          As we mentioned with speed, this is bad news for Flash sites because they take forever to load. Do not expect to rank high with full flash sites even if it was meteorically quick, as flash is full of images, which is not fully readable by Google robots.

4.       Age and Quality of Links

-          Google says that the age of links matter and stable links will get you up in rankings.

5.       Content Quality Score

-          As Google's Matt Cutts said: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

So what is it that Google really wants?

Google is pushing website owners, developers and SEOs to create better content inside faster websites which are optimized with quality backlinks.

The good news is that websites which are informative, clean, compatible, fast and popular will benefit.

Basically, the SEO game doesn’t change here at KAYWEB.

I get a lot of small business clients who come to me looking for a new website to help promote their business.

We go through pricing and different options for the web design and development, but for some reason, when I get to search engine optimisation (SEO) - explaining it, not selling it - some people decide this is less important that their website.

They think that having a website will be enough to help promote their business. But how can a website be found if there is nothing supporting it?

The problem is that there are billions of sites on the net. Just typing "Web Design" into google gets me about 700,000,000 results!

How is your website meant to compete? How are people going to find your brand new website or your brand new business? You need SEO.

Firstly, you should have some DIY SEO options available to you.

KAYWEB provides our clients with a SEO-friendly Content Management System (KAYWEB CMS), where tools are provided for clients to constantly be able to optimise their own website to achieve better rankings in Google and other search engines.

Is your current provider offering this service? Do your research, ask your web provider if you are getting a SEO-friendly website included in your package, with some ability to do SEO yourself.

Did you also know that when it comes to SEO, External Link Popularity and Keyword Focused Anchor Text from External Links are two of the most important things to generate better results on Google? Sound confusing? We can explain ;)

Why spend hundreds or thousands of dollars towards a website that will ultimately struggle to be found on Google? Ask questions!

If DIY SEO is proving difficult and not delivering you results, KAYWEB offers many affordable SEO packages for clients, where we focus on External linking, Content massage and much more to generate results. It always works!

Try our SEO services today, you have nothing to lose! Instead you have the opportunity of generating more results to your website and if you are not seeing results, which we know won't happen, just cancel your service!

Let us help you in growing your business.

P.S. I'll give you a BIG SEO hint . . . HOST your website in the same country as your main audience. Google Australia will rank a website higher if it's hosted on an Australian server when searching on Google AU. Google America (and any other country) will also do the same. So make sure you are hosting in the right area - it is worth the extra few hundred dollars per year!!

More info about SEO coming soon!

For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads.

Your right! It is very easy to set up. But are you setting it up correctly?

Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad?

I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads.

A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google!

I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my site.

Day 1 passed and my ad was not visible, Day 2 neither . . . . Day 14 and still nothing. My ad wasn't showing anywhere.

I didn't know what was going on! So I began reading and researching what was going wrong!

I had a low CPC (Cost Per Click) bid that was affecting my ad. My quality score for keywords was low. My ad had too many capitals. My landing page didn't have relevant information. Basically, I was doing a 100 things WRONG and I didn't even know!

AdWords is NOT easy to set up and there is a lot of work that needs to go into an AdWords campaign to make it successful.

AdWords can cost you a lot of money and if you are not targeting the right people or setting up your ad correctly you could be missing out.

If you need help with your existing Google AdWords campaign or you would like to set up and new Google AdWords account to help promote your business, please contact KAYWEB and we will be able to help you out with all our vast Google AdWords knowledge.