Search Engine Optimization (SEO) usually requires on-site changes to a client’s website. Depending on the keywords that are being targeted and the competitors a particular client has, KAYWEB suggests and makes changes to the website in focus. These on-site SEO changes can include changes to the website’s content, which is the text every visitor sees when visiting a website. KAYWEB optimizes the content on each webpage with the targeted keywords in mind. KAYWEB bolds certain content, adds heading tags and other proven tactics to drive search engine crawlers to the content that will increase a client’s website ranking. These on-site SEO changes can also include changes to the website’s meta data. KAYWEB optimizes the meta title tags (text on the blue bar at the top of Internet Explorer), the meta description (appears in the code of each webpage) and the meta keywords (also appear in the code of each webpage) with the relevant keywords that will be targeted in the search engine optimization (SEO) campaign.