RSS stands for Really Simple Syndication. People interested in a website’s content can subscribe to that website’s RSS Feed to have notifications sent directly to them when that content is updated.

These notifications are delivered to RSS readers, like Google Reader, which are freely available over the internet.
Syndicating website content, like a client’s blog, will lead to more visitors as soon as you add a new blog article, news item, images, etc.

KAYWEB creates RSS Feeds for client websites, allowing visitors to subscribe to receive content updates.