With Google fielding 100 billion search queries every month, it has constantly had to alter its algorithms to keep its results relevant to users. The rise of the social web user has meant link-building has taken on new meaning. And the advent of mobile search has led to further core changes in user behavior.
What hasn't changed is that SEO remains about 'site make-up', 'content' and 'link popularity'.
However in the 'content' and 'link popularity' department, significant changes are happening.
Where SEO consultants, like us at KAYWEB, once suggested you come up with content for users as well as content for search engines, they have now learned that these two need to be one and the same.
Basically, the best way to build links to your website, thus increase its popularity with search engines, is by creating content that people themselves will share with their social and professional networks online.
Therefore if your 'people content' and your 'search engine content' are different, you will not achieve the success you once did.
Modern SEO means the two types of content are no longer mutually exclusive. Modern SEO means you must do your keyword research, then come up with content that uses these keywords, which people would want to share on Facebook, Twitter, Pinterest, etc.
If you marry 'content search engines want' and 'content people want to share', you are on your way to SEO success.
Click through to the 'Simple SEO Tips For Small Businesses' article on Search Engine Land. It is a good place to begin to understand the importance of site structure, keyword placement, keyword density, social media link building, and other link building in search engine optimization.
Good luck. If you need professional help, KAYWEB is here!
The reason for this is because they have to ensure the websites they optimize are in line with the factors Google says are most important since the algorithm change.
- Because the “load time” of a web page is now included in the algorithm of Google, developers and SEOs are now making sure that the images and all page elements are optimized and the pages load fast.
2. Search Engine Optimization keyword usage
- Keywords should be in title tags and alt tags. Putting keywords in internal links pointing to the page is also important. Keywords in the domain and/or URL are great. The order keywords appear in are important, and many more of a stable SEO techniques surrounding keywords still apply.
3. Flash sites
- As we mentioned with speed, this is bad news for Flash sites because they take forever to load. Do not expect to rank high with full flash sites even if it was meteorically quick, as flash is full of images, which is not fully readable by Google robots.
4. Age and Quality of Links
- Google says that the age of links matter and stable links will get you up in rankings.
5. Content Quality Score
- As Google's Matt Cutts said: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”
So what is it that Google really wants?
Google is pushing website owners, developers and SEOs to create better content inside faster websites which are optimized with quality backlinks.
The good news is that websites which are informative, clean, compatible, fast and popular will benefit.
Basically, the SEO game doesn’t change here at KAYWEB.
I get a lot of small business clients who come to me looking for a new website to help promote their business.
We go through pricing and different options for the web design and development, but for some reason, when I get to search engine optimisation (SEO) - explaining it, not selling it - some people decide this is less important that their website.
They think that having a website will be enough to help promote their business. But how can a website be found if there is nothing supporting it?
The problem is that there are billions of sites on the net. Just typing "Web Design" into google gets me about 700,000,000 results!
How is your website meant to compete? How are people going to find your brand new website or your brand new business? You need SEO.
Firstly, you should have some DIY SEO options available to you.
KAYWEB provides our clients with a SEO-friendly Content Management System (KAYWEB CMS), where tools are provided for clients to constantly be able to optimise their own website to achieve better rankings in Google and other search engines.
Is your current provider offering this service? Do your research, ask your web provider if you are getting a SEO-friendly website included in your package, with some ability to do SEO yourself.
Did you also know that when it comes to SEO, External Link Popularity and Keyword Focused Anchor Text from External Links are two of the most important things to generate better results on Google? Sound confusing? We can explain ;)
Why spend hundreds or thousands of dollars towards a website that will ultimately struggle to be found on Google? Ask questions!
If DIY SEO is proving difficult and not delivering you results, KAYWEB offers many affordable SEO packages for clients, where we focus on External linking, Content massage and much more to generate results. It always works!
Try our SEO services today, you have nothing to lose! Instead you have the opportunity of generating more results to your website and if you are not seeing results, which we know won't happen, just cancel your service!
Let us help you in growing your business.
P.S. I'll give you a BIG SEO hint . . . HOST your website in the same country as your main audience. Google Australia will rank a website higher if it's hosted on an Australian server when searching on Google AU. Google America (and any other country) will also do the same. So make sure you are hosting in the right area - it is worth the extra few hundred dollars per year!!
More info about SEO coming soon!
For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads.
Your right! It is very easy to set up. But are you setting it up correctly?
Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad?
I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads.
A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google!
I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my site.
Day 1 passed and my ad was not visible, Day 2 neither . . . . Day 14 and still nothing. My ad wasn't showing anywhere.
I didn't know what was going on! So I began reading and researching what was going wrong!
I had a low CPC (Cost Per Click) bid that was affecting my ad. My quality score for keywords was low. My ad had too many capitals. My landing page didn't have relevant information. Basically, I was doing a 100 things WRONG and I didn't even know!
AdWords is NOT easy to set up and there is a lot of work that needs to go into an AdWords campaign to make it successful.
AdWords can cost you a lot of money and if you are not targeting the right people or setting up your ad correctly you could be missing out.
If you need help with your existing Google AdWords campaign or you would like to set up and new Google AdWords account to help promote your business, please contact KAYWEB and we will be able to help you out with all our vast Google AdWords knowledge.
Google Places is another way interested individuals can pull up all important information about your business; including address, website, services provided, coupons, etc.
All you need to do is click here and enter your business data to get started.
Watch the video below to see the full potential.
Have you ever received an error message at the top of your Google Analytics page saying “This page has encountered an error that may prevent it from working correctly.”?
If you do, then the solution is this. This error appears to be an issue with the Google Analytics servers and would be solved by using an alternative browser.
The said error mostly appears for Safari 5 users. Many complained that after upgrading to Safari 5, Google Analytics stopped working for them. Others say they got logged out and needed to sign in again.
Thus the conspiracy question arose: Does Google hates Apple's Safari?
It's worth mentioning that the most popular answer in the Google help forum that discussed the Google Analytics - Safari problem says:
"An item in the Analytics blog, dated June 20, 2006, indicates that Google Analytics indeed supports Safari. I have not seen anything since to indicate otherwise. The key here isn't dissing one browser or platform over another, but building applications that are supported universally, cross browser and platform. I believe Google is committed to doing that. Someone obviously got some programming wrong (Google - please fix it)."
So that’s basically it. This problem can be fixed by using alternative browser, like Chrome or Firefox. But if you’re not a Safari user and still experience this problem, the solution is to set the date and time of the computer.
Hope this helps...
With this blog, I endeavour to introduce any beginners to two free tools - Google Analytics and Yahoo ! Web Analytics - that can be used to analyse the statistics of your website.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Yahoo! Web Analytics is a highly customisable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.
Now you track how many visitor visits your site, average time on site, % change in a day, week, month or a year in which help you to determine when to improve your business strategy.
Every owner wants to be at the top of every relevant search to their website. This is simply because nearly 80% of users, who search using Google, open the websites they see on first page of the results, and rarely venture into succeeding pages. So being on page 1 means that your website is on its way to attracting audience numbers.
This blog is a guide to help assist you to rise in Google rankings. Google is the search engine we will feature as it owns more than 90% of the Australian search engine market.
Website owners must keep in mind that the Google search results page includes organic search results and often paid advertisements (aka Sponsored Links) as well. Advertising with Google won't have any effect on your website's presence in the search results. Google never accepts money to include or rank websites in their search results, and it costs nothing to appear in their organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and the discussion forum can provide you with a great deal of information about how to optimise your website for organic search.
For your better understanding, it is important to know that Google delivers search results after undertaking three processes, namely crawling, indexing and serving. Crawling simply answers ‘does Google know your website'? Indexing is just about adding your website to Google's index. And Serving is concerned in websites having good and useful content that is relevant to the user's search.
Now that you know the process, following the below guidelines (taken from http://www.google.com/support/webmasters/bin/answer.py?answer=35769 and expanded on) will help Google find, index, and rank your website:
- When your website is ready, submit it to Google at http://www.google.com/addurl.html.
- Submit a Sitemap using Google Webmaster Tools. The sitemap you submitted will be use by Google to learn about your structure and increase coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online. And make sure that other websites link to yours, the many links that you'll have will increase your ranking.
- Provide high-quality content on your pages, especially your homepage. Make a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
- Give visitors the information they're looking for by creating a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
- Make sure that your elements and ALT attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
- Keep the links on a given page to a reasonable number (fewer than 100).
- Use a text browser such as Lynx to examine your site
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
- Make sure your web server supports the If-Modified-Since HTTP header.
- Make use of the robots.txt file on your web server.
- If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
- Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
- Test your site to make sure that it appears correctly in different browsers.
- Make pages primarily for users, not for search engines.
- Avoid tricks intended to improve search engine rankings.
- Don't participate in link schemes designed to increase your site's ranking or PageRank.
- Don't use unauthorized computer programs to submit pages, check rankings, etc.
- Avoid hidden text or hidden links.
- Don't use cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant keywords.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
- Avoid "doorway" pages created just for search engine or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- If your site participates in an affiliate program, make sure that your site adds value.
- Keep in mind that our algorithms can distinguish natural links from unnatural links and only natural links are useful for the indexing and ranking of your site.
- When your website is ready, submit it to Google at http://www.google.com/addurl.html.
Much of the above requires technical knowledge, and this is why SEO professionals like us make a living!
Search Engine Optimisation (SEO) service providers are specialists in doing all of the above. A great time to hire is when you're considering a website re-design, or planning to launch a new website. That way, you and your search engine optimiser can ensure that your site is designed to be search engine-friendly from the bottom up.
But you must take great caution when acquiring SEO services as there are unethical players in the market, who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google's guidelines may result in a negative adjustment of your website's presence in Google, or even the removal of your site from their index.
Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. So just keep these in mind and be guided.
If you have read any of my blogs, you will know that when forming a strategy for your website, you must have 'traffic' in mind - specifically, how you plan to attract traffic to your website. Google, Bing and other search engines remain the single most potent source of traffic delivery to all websites.
For this reason, it is important that when you are typing content for your website, you consider Google and other search engines as much as your customer, who will eventually read it.
Here are my top 3 tips to consider when typing copy for your website:
A page for each keywordIt may seem an attractive proposition to litter your Homepage, or Services page, with all your important keywords.
This will only confuse search engine spiders. It is important to give each of your keywords their own page, and by showing these keywords such respect, you will encourage search engines like Google to do likewise.
Repetition of keywordsIt is a fact that the more times you mention a keyword on a particular page, the more likely it is that page will be indexed by Google.
But this is one people tend to get a bit silly with. You don't want to do so much repeating that when a human reader lands on your website, they think the copywriter has some sort of weird condition that makes them repeat stuff nonsensically.
Inter-linking OR Contextual LinkingWithin your content, if you refer to a keyword that has its own page, link that keyword to that page. For example: I am mentioning search engine optimisation but am actually writing about something else, so I have linked search engine optimisation, which is a keyword, to KayWeb's search engine optimisation page. Please click the keyword to see for yourself.
The reason this is good is because search engine spiders will click those links to navigate through your pages. You end up mapping a route for these spiders.