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JUL09
Get more clicks from Social Media posts
Those who know anything about search engine optimisation (SEO) will know that the "popularity" of a website is one of the key determining variables of a website's ranking in search results on Google and other search engines.

To become more popular, website owners try to get more popular websites to link to their websites.

Pre-Web 2.0, this was difficult. It was all about begging other website owners to give you links, getting difficult articles on news sites and blogs, and listing on barely popular directories as a Hail Mary.

Web 2.0 ushered in the Social Media boom, and it has allowed website owners to build their social media presence on Facebook, Twitter, Instagram Google+, Instagram, Pinterest, and others. By building their presence on such social networks, and having those social networks link to their websites, website owners have started to more easily build popularity of their websites.

The theory goes something like this: these social media sites are much more popular than most business websites. So if people click from these sites to a link on your website, the popularity of the website will increase, hence will its ranking on Google and other search engines.

Tests show that this works!

So, how can you get more clicks to your website from your Social Media posts. Here are 5 quick tips:
  1. Place your link higher up in your posts:

    If you are on Facebook, Twitter, LinkedIn, or Google +, and want to post a description and a link to a blog or a page on your website, put the link higher up in the description. People have short attention spans, and will probably not read all the way to the bottom of your description. Putting the link higher increases the chances of gaining a clickthrough, which is our SEO aim!
  2. Use pictures for Twitter and Facebook:

    Twitter and Facebook users in particular respond better to posts with media, especially to pictures. Facebook is the same. Try to optimise your social media posts with interesting images of relevance. In the case of Facebook, research shows that posts with pictures receive 104% more comments, 54% more likes, and 84% more click-throughs!

  3. Use #hashtags:

    Popular subjects are often followed by many within their private Facebook, Instagram and Twitter feeds. So if you are talking about a popular topic such a Web Design, include the hashtag #webdesign in your post to increase your chances of reaching a wider audience.

  4. Be succinct:

    Again, people have short attention spans. Be short with your posts and to the point. This means people will more likely read it all, and if interested, more likely to click your link to read more if absolutely interested! These are the users you are looking for, as they will spend more time on your linked page, and possibly click through to other pages on your website. Google loves this sort of engagement!

  5. Be diverse:

    While the key is to get people to link to your website, don't only post links to your websites. There should be more posts linking to other interesting stuff than there are to your website. This way, users stay engaged and are more likely to click through to your website when you do post a website link. The split should be 80/20 (away from your site/to your site) according to many people, but as long as there are more "away" than "to", you are on the right track.

Hope this helps... Get posting! Get linking! Get popular! Get optimised!
JUN30
SEO factors as a Periodic Table
The most difficult conversation I always have with clients is explaining how many factors actually contribute to their website's ranking on Google.

Search Engine Optimization (SEO), I tell them, is a science. There is not one single thing that influences results. There are actually many variables that, when intertwined, can produce the desired search engine presence for their website.

Our SEO service does it all, but of course, if clients are savvy and have the time and resources to dedicate, they can educate themselves enough to be the SEO influencer for their own website. Most of the time, time and resources are at a premium, which is why we are happy to help at KAYWEB - as are our many competitors.

Education is still key though, as if a client is unaware of what SEO should entail, they cannot properly measure whether their provider is doing all that they should be to ensure optimal rankings.

I came across a PERIODIC TABLE OF SEO SUCCESS FACTORS recently, as published by searchengineland.com, and I felt it was necessary I share this with clients. It can really serve to see the vastness of scope for SEO, and also can serve to provide the key education mentioned above.

See the table below, or larger version by clicking here, and enjoy!

DEC09
Marry 'content search engines want' and 'content people want to share' for SEO success
Search Engine Optimization (SEO) is an ever-changing phenomenon.

With Google fielding 100 billion search queries every month, it has constantly had to alter its algorithms to keep its results relevant to users. The rise of the social web user has meant link-building has taken on new meaning. And the advent of mobile search has led to further core changes in user behavior.

What hasn't changed is that SEO remains about 'site make-up', 'content' and 'link popularity'.

However in the 'content' and 'link popularity' department, significant changes are happening.

Where SEO consultants, like us at KAYWEB, once suggested you come up with content for users as well as content for search engines, they have now learned that these two need to be one and the same.

Basically, the best way to build links to your website, thus increase its popularity with search engines, is by creating content that people themselves will share with their social and professional networks online.

Therefore if your 'people content' and your 'search engine content' are different, you will not achieve the success you once did.

Modern SEO means the two types of content are no longer mutually exclusive. Modern SEO means you must do your keyword research, then come up with content that uses these keywords, which people would want to share on Facebook, Twitter, Pinterest, etc. 

If you marry 'content search engines want' and 'content people want to share', you are on your way to SEO success.
NOV26
Handy SEO tips for small business
I came across an old article on the web yesterday, and felt it did a great job of explaining SEO (search engine optimization) basics to small business.

Click through to the 'Simple SEO Tips For Small Businesses' article on Search Engine Land. It is a good place to begin to understand the importance of site structure, keyword placement, keyword density, social media link building, and other link building in search engine optimization.

Good luck. If you need professional help, KAYWEB is here!
MAR12
Google's new algorithm doesn't change the game for KAYWEB
Google released its search algorithm update at the end of February, and this resulted in the usual scurry by Search Engine Optimization (SEO) gurus to outline how the changes will effect search engine rankings. The algorithm change also caused people to re-examine and alter some of their SEO strategies.

The reason for this is because they have to ensure the websites they optimize are in line with the factors Google says are most important since the algorithm change.

1.       Speed

-          Because the “load time” of a web page is now included in the algorithm of Google, developers and SEOs are now making sure that the images and all page elements are optimized and the pages load fast.

2.       Search Engine Optimization keyword usage

-           Keywords should be in title tags and alt tags. Putting keywords in internal links pointing to the page is also important. Keywords in the domain and/or URL are great. The order keywords appear in are important, and many more of a stable SEO techniques surrounding keywords still apply.

3.       Flash sites

-          As we mentioned with speed, this is bad news for Flash sites because they take forever to load. Do not expect to rank high with full flash sites even if it was meteorically quick, as flash is full of images, which is not fully readable by Google robots.

4.       Age and Quality of Links

-          Google says that the age of links matter and stable links will get you up in rankings.

5.       Content Quality Score

-          As Google's Matt Cutts said: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”



So what is it that Google really wants?

Google is pushing website owners, developers and SEOs to create better content inside faster websites which are optimized with quality backlinks.

The good news is that websites which are informative, clean, compatible, fast and popular will benefit.




Basically, the SEO game doesn’t change here at KAYWEB.
FEB10
Does a new website need SEO?

I get a lot of small business clients who come to me looking for a new website to help promote their business.

We go through pricing and different options for the web design and development, but for some reason, when I get to search engine optimisation (SEO) - explaining it, not selling it - some people decide this is less important that their website.

They think that having a website will be enough to help promote their business. But how can a website be found if there is nothing supporting it?

The problem is that there are billions of sites on the net. Just typing "Web Design" into google gets me about 700,000,000 results!

How is your website meant to compete? How are people going to find your brand new website or your brand new business? You need SEO.

Firstly, you should have some DIY SEO options available to you.

KAYWEB provides our clients with a SEO-friendly Content Management System (KAYWEB CMS), where tools are provided for clients to constantly be able to optimise their own website to achieve better rankings in Google and other search engines.

Is your current provider offering this service? Do your research, ask your web provider if you are getting a SEO-friendly website included in your package, with some ability to do SEO yourself.

Did you also know that when it comes to SEO, External Link Popularity and Keyword Focused Anchor Text from External Links are two of the most important things to generate better results on Google? Sound confusing? We can explain ;)

Why spend hundreds or thousands of dollars towards a website that will ultimately struggle to be found on Google? Ask questions!

If DIY SEO is proving difficult and not delivering you results, KAYWEB offers many affordable SEO packages for clients, where we focus on External linking, Content massage and much more to generate results. It always works!

Try our SEO services today, you have nothing to lose! Instead you have the opportunity of generating more results to your website and if you are not seeing results, which we know won't happen, just cancel your service!

Let us help you in growing your business.

P.S. I'll give you a BIG SEO hint . . . HOST your website in the same country as your main audience. Google Australia will rank a website higher if it's hosted on an Australian server when searching on Google AU. Google America (and any other country) will also do the same. So make sure you are hosting in the right area - it is worth the extra few hundred dollars per year!!

More info about SEO coming soon!

JAN09
Is Google AdWords really that simple?

Over the Christmas break I have had the pleasure of reading and studying Google AdWords.

For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads.

Your right! It is very easy to set up. But are you setting it up correctly?

Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad?

I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads.

A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google!

I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my site.

Day 1 passed and my ad was not visible, Day 2 neither . . . . Day 14 and still nothing. My ad wasn't showing anywhere.

I didn't know what was going on! So I began reading and researching what was going wrong!

I had a low CPC (Cost Per Click) bid that was affecting my ad. My quality score for keywords was low. My ad had too many capitals. My landing page didn't have relevant information. Basically, I was doing a 100 things WRONG and I didn't even know!

AdWords is NOT easy to set up and there is a lot of work that needs to go into an AdWords campaign to make it successful.

AdWords can cost you a lot of money and if you are not targeting the right people or setting up your ad correctly you could be missing out.

If you need help with your existing Google AdWords campaign or you would like to set up and new Google AdWords account to help promote your business, please contact KAYWEB and we will be able to help you out with all our vast Google AdWords knowledge.

OCT30
Add websites to Google Places
Google has created another way your web surfers can find your business, and it requires a few worthwhile minutes from you.

Google Places is another way interested individuals can pull up all important information about your business; including address, website, services provided, coupons, etc.

All you need to do is click here and enter your business data to get started.

Watch the video below to see the full potential.


JUL17
Google Analytics: This page has encountered an error that may prevent it from working correctly

Have you ever received an error message at the top of your Google Analytics page saying “This page has encountered an error that may prevent it from working correctly.”?

If you do, then the solution is this.  This error appears to be an issue with the Google Analytics servers and would be solved by using an alternative browser.

The said error mostly appears for Safari 5 users. Many complained that after upgrading to Safari  5Google Analytics stopped working for them. Others say they got logged out and needed to sign in again.

Thus the conspiracy question arose: Does Google hates Apple's Safari?

It's worth mentioning that the most popular answer in the Google help forum that discussed the Google Analytics - Safari problem says:

"An item in the Analytics blog, dated June 20, 2006, indicates that Google Analytics indeed supports Safari.  I have not seen anything since to indicate otherwise.  The key here isn't dissing one browser or platform over another, but building applications that are supported universally, cross browser and platform.  I believe Google is committed to doing that.  Someone obviously got some programming wrong (Google - please fix it)."

So that’s basically it. This problem can be fixed by using alternative browser, like Chrome or Firefox. But if you’re not a Safari user and still experience this problem, the solution is to set the date and time of the computer.

Hope this helps...

NOV19
Google and Yahoo tools help track the growth of your website

With this blog, I endeavour to introduce any beginners to two free tools - Google Analytics and Yahoo ! Web Analytics - that can be used to analyse the statistics of your website.

 

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

 

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

 

Yahoo! Web Analytics is a highly customisable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

 

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.

 

Now you track how many visitor visits your site, average time on site, % change in a day, week, month or a year in which help you to determine when to improve your business strategy.